When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has, the wider his network. The affiliate that has been hired would then communicate and promote the products offered on the ecommerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. Advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.
On the other hand, affiliate marketing provides a more robust framework for tracking, measuring and drawing reliable conclusions about ROI, since affiliates use unique tracking IDs appended to their affiliate link URLs when driving traffic to your site. You could, for example, compare conversion rate and average order value between affiliate traffic and organic search traffic, or see which affiliate is responsible for the most conversions. (Sometimes, a handful of “super affiliates” can be responsible for 50-70 percent of the entire program’s conversions.) Of course, you can use both forms simultaneously. Influencers are generally used more for brand awareness strategy, whereas affiliates primarily drive new sales. Get the best of both worlds by using them together.