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It’s important that you establish thorough guidelines and rules for your program from the start, such as linking protocols, whether or not to let affiliates bid on your brand terms in PPC ads, and not allowing affiliates to create websites and content that mimic your own. Without strict guidelines and legal terms and conditions, advertisers can potentially be held liable for the actions of their affiliates, especially when proper disclosures aren’t in place. More on that below.
Know when (and when not) to use Viglinks and Skimlinks. If you applied to an affiliate program but were denied, you might be able to still be an affiliate for that advertiser through a secondary affiliate program like VigLink or Skimlinks. Basically, they themselves are affiliates and will split their affiliate commission with you if you put their affiliate link in your content for an advertiser. Obviously, the commission rate is lower for you in this case, so if you ever are accepted into the advertiser’s affiliate program directly, immediately switch from using VigLink / Skimlinks affiliate links to your own.