First, let’s discuss post-implementation cost. As you now know, an affiliate only gets paid when a conversion occurs, e.g. earning a commission on a sale on an e-commerce website. Influencers, however, are usually paid a flat monthly fee to promote the brand by using free merchandise from the advertiser, with no guarantees of performance. This can be a huge risk for advertisers who may see no return on their influencer investment, whereas performance-based affiliate marketing is considered to be very low-risk.
Oh! I’ll add this – if your individual site or blog is applicable, All Posters has an outstanding affiliate program. I get healthy payments from them each month. They have more than just posters – they have art prints, wall murals, t-shirts, wall decals, etc. A lot more people order these online than you’d imagine. I wouldn’t give them up for anything.
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.

Next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
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