First, let’s discuss post-implementation cost. As you now know, an affiliate only gets paid when a conversion occurs, e.g. earning a commission on a sale on an e-commerce website. Influencers, however, are usually paid a flat monthly fee to promote the brand by using free merchandise from the advertiser, with no guarantees of performance. This can be a huge risk for advertisers who may see no return on their influencer investment, whereas performance-based affiliate marketing is considered to be very low-risk.
Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
However, as you might already likely know, this does require a tremendous amount of effort. Not only do you need to have the products, services and information that you intend to sell, but you also need to build an online shop then get people to visit it. You need some serious knowledge of online marketing and search engine optimization in order to do this. It’s not easy by any means.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
Insurance comparison sites are fulfilling a need. People don’t want to spend hours looking for insurance, and they don’t find it fun. If you’ve ever found anyone who enjoys this kind of activity, they could possibly be a little crazy. Both Compare The Market and Gocompare.com have not only made the tedious process of finding a policy infinitely faster, they’ve also made it fun. (Think of the free meerkats and the Gocompare man you love to hate.)
You will need to ensure that you adhere to a few principles when doing this. You need excellent photos, so investing in a good camera is well worth it here. You also need to ensure a meticulous description of the product, new or used. People appreciate the attention to detail and it will go a long way when trying to sell anything through these bustling online hubs.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.
Next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).