Don’t forget about FTC regulations! The government agency has begun cracking down on brands that don’t enforce disclosure of an incentive-driven relationship between the advertiser and the publisher. This applies to both influencers and affiliates, and in the past it has been fairly common for neither group to disclose the proper information. However, influencers seem to be even less aware of the rules than affiliates. In these situations, the advertiser, not the influencer or affiliate, incurs the wrath of the FTC in the form of penalties, fines and bad press. One need only look at the Lord & Taylor fiasco from last year to see that this can indeed be a serious issue. The FTC charged that the brand “deceived consumers by paying for native advertisements … and Instagram pictures.”
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Writing copy for websites is another great freelancing option for those who have a way with words. Copywriting can involve writing the text for websites, press releases, promotional offline materials including leaflets and brochures, and any other professional text for businesses. Writing copy can be better paid than blog writing. However, clients can be more fussy, as they want the highest quality writing for the forefront of their website or advertising campaigns. Many freelance writers offer both copywriting and blog writing amongst their services. This can be a good way to juggle regular but lower paid clients (blogging) with the higher paid but ad-hoc project based copy work.
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
Fiverr: Israeli-based Fivver was started in 2010 by Shal Wininger and Micha Kaufam. It's a great resource for selling just about any service online. You can offer gigs as low as $5 but also get paid much more for upgrades and add-ons. There are plenty of providers earning 6 figures on Fiverr so it's definitely a worthwhile cause for generating a healthy income. Just ensure that you provide some serious value.
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
The initial setup and implementation of a successful, fully developed affiliate program takes some time. Similarly, huge results from affiliate marketing do not happen overnight; it is a long-term investment. Thinking it’s a one-time, set-and-forget strategy is the wrong approach. Affiliate marketing can provide massive results, but only if you’re willing to put in the time.
Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
1. I recommend avoiding affiliate networks at first. Warrior Forum is a good place to start. Look for people running offers in your niche. Often, word of mouth from your top performers will be huge. You can also set up an Affiliate page, especially if you know you’re in a popular affiliate niche, because most affiliates will be actively looking for new offers.
In a sense, you lose some control of your product and your brand when you take on affiliates. They will promote in different ways that may not necessarily fit your brand’s image or values (though, don’t be too concerned about this; the data doesn’t bear out brands’ usual fears here). A blogger may feature your brand alongside four others. It may be hard to monitor and control what affiliates are doing at all times, especially for a larger program.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!