As you can see the two types of programs are different. Even so, there are some similarities. The biggest one, as you can guess, is that incentives drive people to promote. Whether it be promoting a link in a piece of content, like in affiliate marketing. Or sharing a referral link with a friend, as with referral marketing. The incentive isn’t the only thing on the line, however…
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
There are some key differences between affiliate marketing and the new world of so-called “influencer marketing” with “brand ambassadors.” Influencer marketing, born with the rise of social media, refers to finding and reaching out to individuals you deem to be “influencers” in your space — bloggers, vloggers, journalists, experts, etc. — who have a strong online presence in your target market and who fit your brand well. By partnering with influencers, brands hope to increase exposure and subsequent sales via the influencers’ followings.
To do that, you have to harbor a few fundamental guiding principles in your mind. Today, if you're at all serious about generating a full-time income (and more) from your online activities, then you need to focus on passive income as opposed to active income. Sure, the active income will help you survive. That's the scarcity mentality at play. But it's the passive income ideas that will help you thrive.
Amazon Associates — Amazon sells millions of products (books, music, electronics, toys, and more) that fit into virtually any niche, so its affiliate marketing program is a natural choice for almost anyone. Comparatively speaking, its payouts are generous, too: They vary based on product type and sales volume, but commission rates start at 4 percent and can reach up to 15 percent for specific product lines. However, note that Amazon’s program is now illegal in several states (although there are some work-arounds).
For those with a large Twitter following, you can make money from your Tweets alone with Sponsored Tweets. You could be paid for sharing a business’s information, recommending restaurants or hotels, or tweeting pictures of you using or wearing products. As with all sponsored posts on social media, businesses will only be prepared to pay you to Tweet if you have a large following that you can influence. So work hard on building up a loyal fan base.
Running a coupons website can be very lucrative. Find a coupon niche, select a WordPress coupon theme, and then display relevant coupons on your site. When your audience uses the coupon codes or discount links, you will earn an affiliate cut for example you could set-up a site dedicated to iHerb Coupons or add a page to your website with Web Hosting Promo Codes. Coupon websites are quite high maintenance as they need to be constantly updated with new offers. However, if you build up an engaged audience and allow them to post coupons and discounts they have found themselves, then quite quickly your workload will reduce.