Don’t forget about FTC regulations! The government agency has begun cracking down on brands that don’t enforce disclosure of an incentive-driven relationship between the advertiser and the publisher. This applies to both influencers and affiliates, and in the past it has been fairly common for neither group to disclose the proper information. However, influencers seem to be even less aware of the rules than affiliates. In these situations, the advertiser, not the influencer or affiliate, incurs the wrath of the FTC in the form of penalties, fines and bad press. One need only look at the Lord & Taylor fiasco from last year to see that this can indeed be a serious issue. The FTC charged that the brand “deceived consumers by paying for native advertisements … and Instagram pictures.”
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".

The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
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